Hitchhikers in the 70’s – THE REBEL
The concept was inspired by adventurers hitchhiking across the USA in the 70’s. These hikers packed their rucksacks and hit the road following the principles of convenience and freedom. The pieces of this theme aim to recall the experience of never-ending journeys. The basic outfit: the lower garments include faded but classic 5-pocket jeans and linen shorts with side pockets. The upper clothing consists of T shirts with travel-inspired, faded logos or handwritings, faded denim shirts, washed-style plaid shirts and jumpers with large-sized writings adopted from university apparel.
FROM DESERT TO OCEAN – THE EXPLORER
In this context, we are acquainted with another type of traveller. Here the main character is the man, the explorer who travels around the world curiously. Unlike the rebel, he is more interested in acquiring knowledge. He dresses more consciously and adapts to the various climates. He is the one who wants to explore the whole world from the desert to the ocean. This collection is dominated by colours inspired by the landscape and clothes to wear in different weather conditions. One of the lines is the safari look, which is characteristic of the desert. This includes linen shirts, shorts in earth shades, ochre-coloured jackets, and T-shirts decorated with words and patterns. The other main line focuses on the vicinity of the ocean and changes accordingly. The traveller feels refreshed, which also affects his appearance. Bright T-shirts, coloured shorts and swim trunks with patterns featuring beach life take over and create the atmosphere of an ocean beach.
The Devergo brand was established at the end of the 80's in Noale situated in Northern Italy.
During these years - together with the newly appeared brands a new youthful approach and a fresh attitude was introduced to the Italian denim market. By 1999 the Hungarian enterprise Flas Kft managed to purchase the Devergo brand name and protect it worldwide, both for manufacturing and distribution. Nowadays an international team works in the Budapest headquarters of the company.
The leader of the international designer group, from the beginning and since today, has been the Italian fashion designer Cristiano Berto. Under his leadership several young designers learn to and work on designing and manufacturing jeans based on current trends.
From the day the company was founded, the DNA of the brand has remained unchanged, aiming to promote and develop a young casual men's and ladies line, focused on product development, washing techniques, colorings and innovative fabric combinations in all the apparel products.
Devergo is considered a superior value for money brand, offering a superbly designed product with identifiable attributes and enhanced quality in affordable prices.
To date the design process is still being created in Italy with authentic Italian designers, who through these years became well known artisans throughout their design work.
We are a quality driven brand with intense product orientation offering a total range for men's and women's clothing, jeans + shoes.